In today's world communication happens in the blink of an eye. From one second to the another information is traveling at the speed of light across the world. The World Wide Web is the most popular form of communication capturing the attention of everyone from the Pope (twitter ) to President Obama (Facebook). Interests and opinion are voiced and posted on several websites describing, explaining, and dissecting products, services, and specialty items. Social media sites are a haven for Marketers, with the right marketing plan an organization can expand and advertise their products & services to a world wide audience.
Consumer's spend more time browsing websites and engaging in conversation on the web than they watch television. Marketers can obtain valuable information researching websites, blogs, and postings. Martha Stewart writes a blog on her website called Living Blog informing her fans and customers on current events, trips, and recipes. She also has guest writers contribute to her blog and entries of blog post, pictures, and videos from fellow crafters displaying their version of table settings, cake decorations, and inspiring pictures. This can be considered a Corporate blog, promoting the company and it's brand, however, many of the posts Martha Stewart posts writes interacting through this website can also be considered a Non-Corporate Blog because it's authentic from herself not a marketing team.
Marketers can utilize social websites to collect information and devise a marketing plan based on trends, comments, posts, blogs coming directly from consumers and their expectations. Positive and Negative comments are important to analyze and consider. Implementing changes in products based
on consumers comments can help a brand correct their products or services negative aspects. Once consumers see modified results with a product or service they will be inclined to continue a loyal relationship with the brand. Marketers should listen to the consumers and consider their needs.
Social Networking information needs to be monitored daily in order for the company to successfully market their brand on the internet. Information can have an devastating impact on a brand if negative information and comments surface without an intervention plan. Below is a website link acknowledging 5 Habit of a successful online marketing campaign. Review Sites such as Social Media Examiner can be helpful to Marketing Groups as they research information on popular websites and marketing plans.
Having two million followers and over eight hundred thousand likes is an incredible amount of Earned Media from fans, loyal customers and first time consumers enlightened by the Martha Stewart Brand. Martha Stewart Living Website represents an Owned Media along with posts, blogs and comments. Martha Stewart's magazine, TV Shows, and published books are Paid Media for and from the Company to continue expanding her brand.
Martha Stewart is connected to many social media outlets and one thing is for sure she has mastered the art of marketing on the internet.
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