Martha Stewart is a global empire whose annual sales are
reported to be around 763 million
dollars. The success of her company was developed by a large network of Marketing Strategies, with its main
concentration on design and presentation. Martha Stewart expands
her brand by attracting new consumers through publishing (Magazines, Books), syndicated
talk shows (Martha Stewart Living) and Cooking products (Martha Stewart
Culinary Cookware) among other commodities, which display her signature style. The Organizations Focus derives from Martha
Stewart's creative talents with cooking, home and event décor. The selling point for most consumers is the connections
she makes with her cooking and crafting concepts. For most people, a celebration is a special moment filled with love,
family, and friends. For Martha
Stewart every part of life is a special moment and should be celebrated with
beautiful food, colorful fabrics, and fresh flowers to say the least.
French Inspired Baby Shower
The Customers Value
is instantly tangible in some cases without spending towards a Martha Stewart
product. Martha Stewart displays a step by step guideline on her recipes, and
Event/Home décor in her books and on her website. The consumer can create and
re-create the decorations and recipes with or without buying the products made
by Martha Stewart. The Co-Creating Concept allows the consumer to create their own version of the original idea set forth by Martha Stewart. The consumer can keep the original idea, however, by changing fabrics, colors, and patterns they can customize the decorations to fit their party theme. Fortunately for Martha Stewart, many people become over
whelmed by the exhausting time consuming process of making event/home decor
from scratch. The consumer would rather buy the products sold from Martha
Stewart because it's completely assembled. Martha Stewart products create an image of
high quality, with a delicious appeal. Martha Stewart has a natural ability to invite nature into
her designs which entice inexpensive simple ideas, thus
attracting a wide selection of consumers.
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Artificial Flowers displayed in a tie dye vase. Adding color with a natural color palette.
Pop Up Decorations
These simple pieces will make a big impact. All you need are vellum paper, scissors, and tape to turn a simple table into something celebration-worthy. As per marthastewart.com
This Pop Up Decoration in particular displays paper lanterns, and banners in an array of blue and green colors made from paper, scissors and tape. If the baby shower was for a GIRL, the concept of the lanterns stay the same, however different hues of pinks and purples can be used in the color scheme.
The Customer Satisfaction is easily met by delighting the consumer. Martha Stewart company creates products for every event a consumer will celebrate. Holidays, Birthdays, Graduations, and Baby Showers are just some of the many celebrated events that Martha Stewart designs for. If the consumers re-creates the ideas displayed by Martha Stewart at one of their events, they are inclined to re-visit that source for the next event they will host. The consumer will also be persuaded to purchase more of the products from the company in-order to create the perfect look. Guests will almost always ask about the events decor and food, this will lead to a new array of consumers.
Martha Stewart products are sold in popular department stores such as Macys, JC Penney, Michaels, and JoAnnes. Millions trust these house hold names and depend on the department stores to meet their needs. New and existing Martha Stewart consumers will be able to purchase her products faster and more frequently . The Relationship Marketing which focuses on keeping and improving relationships with current customers can be easily achieved due to the constant availability of the product in various department stores.
Martha Stewart will continue to grow and succeed by delivering a innovative creative product at a reasonable price that displays an expensive impression.
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